• Hydrate Hydra Whip

    Posted on October 17, 2013 by Roffi in Hair Care.

    Deeply replenish hair from the summer’s harsh rays with this intense masque from Pureology. This weekly, moisture-driven masque uses jojoba butter and avocado to deeply penetrate hair fibers, producing hair that is strongly quenched and hydrated. Using this treatment weekly or even a few times a month will quench thirsty locks to even out the hair’s porosity, but [...]

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  • Deepen Up

    Posted on October 10, 2013 by Roffi in Hair Care.

    Summer is past, autumn is upon us, and it is time to add richness to “faded” or “sunbleached” hair. Tommy Canney, senior colorist at Roffi Salon, suggests adding rich lowlights using Beth Minardi Signature shades in tones of “butter cream,” “maple,” “cinnamon toast”, and the wonderful soft copper “peach bellini”. By gently depositing beautiful rich [...]

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  • Colour Fanatic

    Posted on October 3, 2013 by Roffi in Hair Care.

    Prime, protect, and perfect your hair with all new Colour Fanatic from Pureology featuring 21 essential benefits for all hair types. This miracle leave in conditioner not only protects hair from heat by insulating hair fibers with its Xylose sugar extract but it also contains camelina, coconut and olive oil. This triple combination conditions hair at a [...]

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  • Who Is Beth Minardi

    Posted on September 19, 2013 by Roffi in Hair Care.

    For more than 30 years Beth Minardi has been working behind the chair and with prominent haircolor companies as a colorist, celebrity stylist, and expert educator to become the industry icon she is today.     Our colorists here at Roffi have had extensive training from Beth herself and her team of experts to bring you the most [...]

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  • Fall Transitions

    Posted on September 12, 2013 by Roffi in Hair Care.

    Fall is here, and it is the perfect time to embrace your natural tone with some warmth and increased dimension. This is achieved by utilizing existing summer highlight and complementing them with a deeper tone. Incorporating lowlights is a great way to step into a richer, more enhanced look. For blondes especially, taking baby steps [...]

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  • Fall Haircolor

    Posted on August 29, 2013 by Roffi in Hair Care.

    The weather is staring to get cooler and it’s a great time to enhance the depth of your hair color. Warm tones such as rich chocolate brown and auburn highlights are a great pop to give brunettes dimension. Think bold rather then subtle tones this fall. Here at Roffi we are into hand painted highlights which will allow [...]

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  • Renew, Refresh, Revive

    Posted on August 22, 2013 by Roffi in Hair Care.

    Is your summer hair left feeling dry and damaged? Restore your hair with Joico’s K-PAK Revitaluxe! Revitaluxe contains the most advanced repairing blends such as keratin, amino acids, jojoba oil, and aloe extract. Revitaluxe technology helps to repair, restore, protect and hydrate, leaving the hair soft and silky to the touch. Not only does revitaluxe correct already damaged [...]

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  • Smooth Out

    Posted on August 15, 2013 by Roffi in Hair Care.

    Are you struggling to smooth out unwanted volume? Look no further. The new product line by Rene Furterer, called Lissea, contains a Leave-In Smoothing Fluid which is the perfect product to help smooth out any unwanted volume. With essential ingredients such as avocado oil, and cherry extract, Lissea works to both smooth out unwanted volume and maintain a [...]

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  • Summertime Curly Girls

    Posted on July 25, 2013 by Roffi in Hair Care.

    Summer is in full swing, it’s too hot to blow dry your hair straight, so why not embrace your natural texture with some of Ouidad’s Wave Create products. With Sea Spray and Texture Taffy you can look like you’ve been to the beach even if you haven’t! These products create a tousled, sexy textured look on almost [...]

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  • Braid Hair

    Posted on July 11, 2013 by Roffi in Hair Care, Latest Trends.

    Kudos to all of the creative meteorologists who have finally started posting what kind of hair days we should be expecting during these hot and humid months! Curly, frizzy, and ponytail have been some of conditions to expect. Well what about these extreme heat waves that require a consistent ponytail to beat the heat? Tired of your simple [...]

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